Presentation Tips

Media-Presentation Tips & IR-PR Info from Media Training WW April, 2003

	1. Don�t wear stripes; they dance around on the screen and are distracting.
	2. Don�t lean back in your chair; you�ll look short and fat.
	3. Reporters don�t have to ask your permission to quote you.
	4. Don�t audio or videotape an interview in front of a reporter unless you are 99% sure you are going to be mistreated. Speaking/Presentation Tips
	5. If you are using a PowerPoint Presentation, speak directly to your audience for at least for 3 minutes before presenting your first slide.
	6. Always carry an extra bulb for your PowerPoint projector.
	7. Cliches work great with the media but make you sound unintelligent when delivering a speech Crisis Communications
	8. Nothing is 100 percent off the record. Notes are made and reviewed by editors, publishers and lawyers.
	9. Tough questions don�t trip people up. Sloppy answers to easy questions are what do people in.
	10. "I don�t know, but I will find out and get back to you before deadline" is an infinitely better thing to say to a reporter than making up facts that doesn�t turn out to be true.

*** Events Below are links to the most up-to-date listings of events for members of the Public Relations and Corporate Communications community

National Investor Relations Institute (NIRI) http://www.niri.org/conferences/calendar.cfm#7 Public Relations Society of America (PRSA) http://www.prsa.org/_news/calendar/calendar.asp?ident=p1 New York Chapter Public Relations Society of America http://www.prsany.org/calendar.htm International Association of Business Communicators (IABC) http://www.iabc.com/events/index.htm