Media-Presentation Tips & IR-PR Info from Media Training WW April, 2003  

Contents

Presentation tips: IR/PR professional events   TV/Media Tips  

bullet1.  Don’t wear stripes; they dance around on the screen and are distracting.  
bullet2.  Don’t lean back in your chair; you’ll look short and fat.  
bullet3.  Reporters don’t have to ask your permission to quote you.  
bullet4.  Don’t audio or videotape an interview in front of a reporter unless you are 99% sure you are going to be mistreated.   Speaking/Presentation Tips  
bullet5.  If you are using a PowerPoint Presentation, speak directly to your audience for at least for 3 minutes before presenting your first slide.  
bullet6.  Always carry an extra bulb for your PowerPoint projector.  
bullet7.  Cliches work great with the media but make you sound unintelligent when delivering a speech   Crisis Communications  
bullet8.  Nothing is 100 percent off the record. Notes are made and reviewed by editors, publishers and lawyers.  
bullet9.  Tough questions don’t trip people up. Sloppy answers to easy questions are what do people in.  
bullet10. "I don’t know, but I will find out and get back to you before deadline" is an infinitely better thing to say to a reporter than making up facts that doesn’t turn out to be true. 

 ***   Events   Below are links to the most up-to-date listings of events for members of the Public Relations and Corporate Communications community  

National Investor Relations Institute (NIRI) http://www.niri.org/conferences/calendar.cfm#7   Public Relations Society of America (PRSA) http://www.prsa.org/_news/calendar/calendar.asp?ident=p1   New York Chapter Public Relations Society of America http://www.prsany.org/calendar.htm   International Association of Business Communicators (IABC) http://www.iabc.com/events/index.htm  

PR News http://www.prandmarketing.com/